A decade of building content strategies and messaging frameworks for B2B companies revealed that activation was the most difficult part. But now we have the technology.
Your most valuable knowledge has lived in a few people’s heads or PDFs nobody referenced. Now, everyone is communicating with AI and chasing better performance from tools that know nothing about your business.
Understanding the value hierarchy of your company’s knowledge takes more than dropping a few docs into the Claude context window or dumping your file system into a vector database.
We know how to extract knowledge from the sources that hold it, distill it as context across your entire stack, and evolve that context as the market changes.
I was one of the first content marketers, back when companies were mystified by Facebook and blogging.
Over the past 16 years, I’ve used my writerly instincts to help businesses find their voice, express what makes them different, and move their audience.
Messaging strategy was always our most valuable deliverable. Clients wanted to integrate it everywhere, but a document was never enough to carry the strategy. It’s beyond cool to finally have a way to do that with AI.
After business hours, you’ll find me teaching Pilates and yoga, dancing my sins away to electronic music, or hanging out with my two handsome cats.
I’ve spent more than 25 years solving business growth problems and helping companies turn their vision into recognizable brands. Challenges are fun for me. Bring your worst and I’ll show you my best.
An LLM in the hands of a skilled communicator is a scientific calculator in the hands of a physicist. Unbelievably powerful, and almost nobody uses it that way. Most companies point AI tools at volume. We point it at strategy.
After business hours, you can find me scouring the internet for vinyl records, running, lifting, or grabbing a beer.
“What Hugh and Britt do goes far beyond building fantastic websites. They helped me understand how to communicate my business clearly to my audience.”
