Backlink Records launched in 2025 to bring rare underground dance music vinyl imports to U.S.-based DJs and collectors.
Unlike most ecommerce stores, Backlink isn’t selling the same products on repeat. New vinyl arrives frequently in limited quantities, and every order involves coordinating international logistics, accurate metadata, images, and audio samples.
We built an automated inventory management system that integrates with WooCommerce, ensuring hundreds of SKUs are seamlessly updated each week. A custom-built search algorithm indexes dozens of attributes per SKU, while a bespoke media player lets DJs sample tracks before they buy.
To fuel growth, we integrated Klaviyo to capture detailed visitor behaviors and trigger targeted email and Instagram campaigns. The result is a fast, seamless buying experience that holds up under constant inventory turnover and international order fulfillment.
This ecommerce site is engineered to handle relentless inventory turnover with automation and speed built into its core functionality.
“Records come fast and in perfect condition—they asked about my favorite artists and labels to help stock even more music that interests me. Backlink Records is going to become a huge cornerstone in the development of Tampa Bay’s electronic music scene.”
– Brandon Noriega, Customer
