For a new business, Nomadtique had already laid down strong roots: global travel expertise, a high standard of service, and a great handle on the luxury travel experience. The disconnect was how this business was being represented through its website.
The owner was balancing a classic conundrum: Should I invest more in this business now? Or, wait for it to grow?
We had a very direct conversation about the disconnect. The existing website wasn’t doing her justice in the luxury travel market. The website needed a clean, sophisticated look and feel, and it needed to be a foundation for the business to build on.
During our first strategy session, we worked through bigger decisions that could impact Nomadtique’s growth. How do you position both personal and business travel without confusing people? What do you lead with? What does the business need to support where it’s going, not just where it is today?
After that important conversation, we tackled the messaging. Distilling everything down into clear, on-brand language was a major part of this project. The messaging is what separates a website that resonates from a website that loses people. The owner felt that shift for her business immediately.
After the messaging was dialed in, we rebuilt the site on WordPress to give Nomadtique plenty of space to grow. More robust than Squarespace, this new site will support the expansion of her content and her services over time.
Now, this website is a true reflection of the business. And it’s more than ready for where Nomadtique is going.
“What Hugh and Britt do goes far beyond building fantastic websites. They helped me understand how to communicate my business clearly to my audience. Distilling everything down to simple, on-brand language is harder than it looks. And they do it incredibly well.”
– Summer Hartley, Founder & Principal
