An industrial designer was losing business because prospects couldn’t fully understand what he offered. His website was muddled, his focus too broad, and without SEO, leads were slipping away.
We clarified the messaging and developed a content and SEO strategy to improve visibility and attract the right audience. Digging into search data revealed a high-demand opportunity: modular van conversion components, especially adjustable bed systems that he was already designing.
We built content around these high-intent searches, and traffic and inquiries surged. That insight led to a full business pivot, launching Roost Vans with a focused product offering in the van conversion market.We continued to advise on brand, product, and go-to-market decisions as the business grew for years to come.
“I started with Hugh and Britt, not knowing the world of content and SEO. I was pleased to receive a healthy dose of education and excellent search ranking results. They worked closely with me and the needs of my business—they stayed on track, on task, and always professional. I provided the problem, they provided the solution.”
– Dennis Veatch, Principal Industrial Designer