There was no shortage of expertise, and no denying the credibility that Schema Sauce had amassed in the Microsoft, data, and AI ecosystem. The missing piece for this owner was clarity around how to represent that authority and personality on his all-important digital estate: the Schema Sauce website.
Making decisions for clients all day comes easily for him, but making decisions for his brand caused analysis paralysis.
We started with a brand clarity exercise to develop the website’s strategic direction, striking a balance between the owner’s industry authority and long-term consultancy growth. That collaboration helped harmonize the messaging to reflect his company’s vision and speak directly to the people in his target ecosystem.
Once positioning was set, we reinforced the technical foundation of the website ahead of design and development. We conducted a full SEO and infrastructure audit, cleaned up WordPress hosting and plugins, rebuilt Elementor templates, implemented structured schema markup, and optimized the website for traditional search and AI discovery.
The Schema Sauce website soon began attracting people from the exact community the owner wanted to connect with. We’ve continued to support business growth with ongoing content and marketing to keep the community engaged and growing.
We’ve partnered with this business owner since 2018 across three companies. Over the years, he’s learned what many owners eventually realize: you don’t go at it alone with branding and marketing. You bring in experts who see the path forward when you’re too close to the business to see it yourself.
“You need a shepherd for everything in life. Hugh and Britt have been my branding and marketing shepherds across several companies. Now, with Schema Sauce, the brand direction is clear, the technical foundation is solid, and the exact people I want are reaching out.”
– Gregory Petrossian, Owner
