Sick Dope Fresh already had a strong brand and loyal small-business customers. The next move was expansion. The business owner was ready to break into corporate accounts and reach decision-makers, the marketing managers ordering merch and swag at scale for conferences and events.
Marketing managers are an impossible audience to win over. Most of their day is spent juggling tight deadlines and budgets, while facing an obscene inbox. Having partnered with B2B companies for years, we knew how to get through to them with a straight-shooting message: low-quality merch and boring swag are bad for your brand.
We produced a 60-second video that was half satire, half business case, positioning Sick Dope Fresh as the anti-generic option for companies that want merch people actually wear and swag they actually use. We guided paid and organic distribution and refined the “Start a Quote” landing page to convert attention into action.
But brand awareness wasn’t the only goal.
Sick Dope Fresh needed to prepare for an influx of business. Behind the scenes, we migrated operations to YoPrint, automated sales and client workflows, streamlined inventory management, and built customer communication systems.
On day one of the organic Instagram release, the Reel took off, and qualified leads soon followed.
Even before the campaign rolled out, new and repeat business began to increase for Sick Dope Fresh. We’ve seen this before. When business owners commit to growth, sales just happen.
We’ve since launched additional Instagram ad campaigns to keep customers coming in and keep building on that momentum.
“I already had a strong local presence, but I wanted to expand my brand and break into new markets. We saw traction and new customers right away. For the ad creative, Britt pulled things out of me on camera that I couldn’t have done on my own. It’s been invaluable having Hugh guide me on how to grow my business.”
– Rohry O’Malley, Owner