Merging two companies with different histories, customers, and solutions was a formidable venture for Skypoint. The stakes were impossibly high. They needed to preserve 30 years of credibility while creating a unified brand ready to fight in a tough market.
We collaborated with their leadership and marketing teams to uncover a powerful new story, carefully realign messaging, and merge two websites without sacrificing hard-earned SEO authority. From redefining the mission “We bring people and data together” to structuring the new site’s content, every complex step was handled with precision.
“After our acquisition, I thought our website rebrand was a nearly impossible lift. I didn’t know how to bring the two stories of two different organizations into a cohesive narrative that would allow us to go to market. Looking back at the one year we had to make that merger happen, there’s no one I would want in my corner more than Hugh and Britt.”
– Gregory Petrossian, Former Director of Sales